Case study - Leather & Light product visualisation
Late in 2019 I was contacted by Fredrik Wåhlin of Leather & Light about doing some product visualisations of his "Ellipse" light. Fredrik was still in the manufacturing and certification stages but was keen to start promoting his concept and selling some units.
It was a fun and educational project for both of us. Fredrik was happy to see his product come to life and has already started using his images across his social media channels. Using visualisation he is now able to show his concept to his prospective clients and investors.
A special mention to Joakim Fichtel and ALMI for enrolling me on their "Starta Eget" workshop. This is where I met Fredrik and we initially discussed how I could help.
Client details 
Fredrik Wåhlin
Leather & Light
Uppsala, Sweden
www.leatherandlight.se
Two part project brief
1). Import light model, add materials, make model tweaks (eg. cable).
2). Purchase or find royalty free environment images. Match the angles (camera matching) and light levels, render and place in the photographs. Clone out existing light or unnecessary objects (Photoshop work).
Recommendation
" Taking the 3D model into visualisation meant I was able to change materials and details quickly. The renderings really brought the concept together as a package. I am happy with the pictures! " - Fredrik Wåhlin.
Final images
Kitchen environment
Kitchen environment
Studio render used to test materials
Studio render used to test materials
Conference room environment
Conference room environment
Detail shot
Detail shot
Reference & materials
CAD model provided
CAD model provided
Physical concept model for reference
Physical concept model for reference
I'd ❤ to hear from you!
Let's start a conversation. BIG concept or small project. Freelance request or a packet of deliverables. Image, film, VR or photography. Meet for a coffee or a beer!
Remember it's the "impression" you give and it's important to stand out! Visualise and get your concept communicated, won and sold!
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