Visualiser. Projektör. Chris.
🇬🇧 Hi! I am a road and building engineer with 3D visualisation focus at Sweco, Europe's leading architecture and engineering consultancy. I have vast experience as a multidisciplinary visualisation artist from some of London's world-renowned arch-viz studios, and also from Sweden's leading architecture firms.
I'm passionate about architecture, design, visual communication and the connection between these.
🇸🇪 Hej! Jag är en väg- och byggprojektör med inriktning på 3D-visualisering på Sweco, Europas ledande arkitektur- och teknikkonsult. Jag har lång erfarenhet som multidisciplinär visualiserare från några av Londons världskända arkitektvisualiserings studior och även från Sveriges ledande arkitektbyråer.
Jag brinner för arkitektur, design, visuell kommunikation och sambandet mellan dessa.
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It's Chris!
itschriswebb was my arch-viz studio active between 2019-23. I helped my clients communicate their plans, concepts or products generating excitement, interest and sales.
I am now with Sweco but the itschriswebb "brand" continues through my visualisation.
I've a degree in Industrial Design, and further qualifications in 3D-Modelling and Road Design/Vägprojektering.
I've had the honour of working at some fantastic arch-viz studios including Hayes Davidson and Wagstaffs Design.
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The classic still rendered image is the most common form of visualisation and is used EVERWHERE. The internet, social media, billboards, magazines, newspapers, brochures, email, public proposal documents...

What kind of visual do you need to sell your concept? Visualise with eye-levels, bird's-eye perspectives, interiors, competition & vision, residential, landscape and even stylised images.
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Films, animation and walk-throughs, motion graphics, green screen photography... When you have a lot of information you want to communicate with a lot of people, create an info-film complete with motion graphics. Upload, share, play!
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Immersive media
Virtual Reality was the buzz word. Immersive experience is probably a fairer label. It's about the immersive experience that goes beyond the still image. It's a great tool for really understanding space. Impress with high quality "pre-rendered" 360VR panoramic tours or go fully interactive with real-time experiences.
I have, and continue to develop skills inside of Enscape for Revit rendering, and Twinmotion for the creation of interactive experiences.
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Photography



Whether it's photography of an existing project, or for use as a background image in a 3D-visualisation, a good well thought out photograph is essential. An average photo with a camera phone, despite the quality, just don't cut it anymore!
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How does viz work?
Exactly how do the images come together? See some before & after comparisons. How accurate was the visualisation? What is a photo match? View the steps in image's build-up.
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Lab gallery
Think of this as my sketch gallery. From 3D doodles to complete project revisits, these are the things done between commissions to develop, improve efficiency and build up a model texture libraries.
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Chris' blog
Case studies, interviews, special mentions, personal projects, architectural debates...