Visualiser. Vägprojektör. Chris.
🇬🇧 Chris is a road designer with visualisation focus at Sweco, Europe's leading architecture and engineering consultancy. He has vast experience as a multidisciplinary 3D visualisation artist from some of London's world-renowned arch-viz studios, and also some of Sweden's leading architect firms.
Chris is passionate about architecture, design, visual communication and the connection between these.
🇸🇪 Chris är vägprojektör med inriktning på 3D-visualisering på Sweco, Europas ledande arkitektur- och teknikkonsult. Han har lång erfarenhet som multidisciplinär 3D-visualiserare från några av Londons världskända arkitektvisualiserings studior och även från några av Sveriges ledande arkitektbyråer.
Chris brinner för arkitektur, design, visuell kommunikation och sambandet mellan dessa.
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Studio itschriswebb
itschriswebb was Chris' architectural visualisation studio helping his clients com-mu-ni-cate their plans, concepts and products, in turn generating excitement, interest and sales.
Chris is now employed at Sweco within it's transport division, but itschriswebb continues through him and his visualisation.

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Education
Chris is a qualified design engineer/projektör with BIM focus (2023). Modules studied included: BIM teori, matematik, byggprocessen & tekniska lösningar, kostnadskalkyl, projekteringsmetodik and väg- och VA-projektering.
Chris has also undertaken two LIA internships with building engineering focus.
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The classic still rendered image is the most common form of visualisation and is used EVERWHERE. The internet, social media, billboards, magazines, newspapers, brochures, email, public proposal documents...
What kind of visual do you need to sell your concept? Visualise with eye-levels, bird's-eye perspectives, interiors, competition & vision, residential, landscape and even stylised images.
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Films, animation and walk-throughs, motion graphics, green screen photography... When you have a lot of information you want to communicate with a lot of people, create an info-film complete with motion graphics. Upload, share, play!
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Immersive media
Virtual Reality was the buzz word. Immersive experience is probably a fairer label. It's about the immersive experience that goes beyond the still image. It's a great tool for really understanding space. Impress with high quality "pre-rendered" 360VR panoramic tours or go fully interactive with real-time experiences.
Chris has, and continues to develop, skills of Enscape for Revit rendering, and of Twinmotion for the creation of interactive experiences.
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Whether it's photography of an existing project, or for use as a background image in a 3D visualisation, a good well thought out photograph is essential. An average photo with a camera phone, despite the quality, just don't cut it anymore!
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How does viz work?
Exactly how do the images come together? See some before & after comparisons. How accurate was the visualisation? View the steps in  image's build-up. What is a photo match?
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R&D gallery
Think of this as Chris's sketch gallery. From 3D doodles to complete project revisits, these are the things done between commissions to develop, improve efficiency and build up a model texture libraries.
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Chris' blog
Case studies, interviews, special mentions, personal projects, architectural debates...